LaTonya Washinton

How to Elevate Your Brand with The Customer

January 18, 2024 You Will Elevate Your Brand Strategy Hello Reader! I hope this message finds you well and thriving. As a valued participant in our upcoming Customer Journey Mapping Masterclass on 01.27.24, we are thrilled to share some exciting details about the event, with a special focus on brand strategy, customer journey mapping, levering capabilities with use of ChatGPT and developing that book with special guest, Kennedee Devoe of Devoe Publications. Why ChatGPT? I decided to add this...

3 months ago • 1 min read

How Many Should You Have

Lesson One HOW MANY BUYER PERSONAS SHOULD YOU HAVE? As a entrepreneur, hustler on the side of that 9 to 5 job, or small business owner, Reader, by this time, you should have a basic inkling about personas – what they are, how to create them and even why you want them in the first place. If not, no worries, you will get more insight at the CJM Masterclass on 01/27/24. You got your ticket? Let's keep moving forward. It could be that you tried to create a persona on your own, but have you...

4 months ago • 1 min read

Social Media and The Customer Journey

Dec. 21.2023 Social Media and Customer Journey Mapping Reader, I already know you have a social network page, even more than one. (smiley face). The question is, are you utilizing it EFFECTIVELY for what it CAN be utilized for when doing business? You see, Reader, when it comes to these platforms, I know your goal is to entertain people by showing the different places you may have been, making them laugh with funny jokes and memes, to inspire others to keep moving forward or educate them...

4 months ago • 1 min read